With so many clothing brands that are being introduced in the market, you feel like you want something unique but at the same time, the style has cultural roots.
Let me introduce to you Sur Unida Raza Apparel or SURA.
It is a Mexican-American brand established in 2018 by Flaca, founder and the brain of this Cholo style of clothing.
*What is Cholo clothing?
The first time that I heard Cholo was in highschool. I thought that it was a modern word but later on I found that it already existed in 1609! And to think that the ‘oversized’ and baggy aesthetic that everyone is getting crazy about is actually Cholo clothing!
This amazing discovery makes me more curious about this fashion style!
*The birth of SURA
Flaca, who was in Mexico in 2018, went shopping around a local vendor. When she decided to come back to Dallas, she immediately drew the attention of others with the clothes that she wears. The people surprisingly even offered to buy her clothes off her back!
That’s when she got the idea to start Sur Unida Raza Apparel, SURA for short.
*Dream Come True
Flaca excitedly then opens her first shop at a local flee shop in Dallas, where immediately, her apparel was flying off her racks and with questions like, “When will you be back?” “Do you have an online store?” “When will you have more?” “Can you do custom designs?”
This positive feedback encourages her to expand her business!
Flaca has just opened up her online store and she is excited to see what the future brings.
*Why SURA?
Most of their apparel is custom made by an Air Brush artist. Wow!
SURA has anything from clothes, shoes, hats, wallets, and other accessories that you would surely love to own.
Curious about how the style looks?
Here are some photos of the distinct and artistic designs that truly caters Cholo clothing:
What makes SURA unique is that to their knowledge, they are only the Cholo vendor in the Dallas-Fort Worth area. How cool is that right?
I like that SURA wants to bring people together and inspire the Cholo culture to different countries. They do not promote or support any violence, guns, drugs, gangs, or anything illegal.
SURA is proud to see the Cholo culture being embraced and proudly worn in other countries, outside of Mexico and the USA. They have customers ordering from Mexico, Columbia, Spain, and Japan.
Hopefully, SURA will be available in the Philippines someday. I will definitely buy one from their collection!
Please check out SURA and follow them on their social media platforms:
Website:
Facebook:
Instagram:
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